Happiness has a taste.

Brand Story.


Chef Grubz greatest life passion and pursuit has always been happiness. She looked for many ways to put a smile on other people’s faces until she discovered an effective way.


She found out that happiness had a taste, which was clearly expressed on the faces of friends, family and, colleagues after trying out her meals. This made her commit to putting smiles on people’s faces through good food.

Logo Ideation.


From conceptualization to execution of this project, every detail was crafted to reflect the personality of the Chef. Her favorite kitchen tool is a knife. It also represents her precision in delivering excellence.

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